Interflora Wins Five-Year Battle Over Google AdWords Trademark Infringement
The High Court of England and Wales ended a five year legal battle between Marks & Spencer and Interflora yesterday. The court ruled in favor of flower delivery network Interflora, concluding...
View ArticleSearchCap: The Day In Search, May 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DoubleClick Search Tools To Migrate To Enhanced Campaigns Now...
View ArticleVideo: Google’s Matt Cutts On Advertorials & Webmaster Guidelines
Google’s head of search spam, Matt Cutts, posted a new video today on YouTube clarifying Google’s stance on Advertorials and “native advertising.” Advertorials are editorial-like content that is...
View ArticleGoogle Advertorials Penalties Are Likely Manual Penalties
As you all know, Google’s Matt Cutts went on record the other day about Google’s stance on advertorials. That is, if it wasn’t clear enough from the very public advertorial penalty dished out the buyer...
View ArticleGoogle Warns Against Large-Scale Guest Posting, Advertorials &“Optimized...
Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list...
View ArticleGoogle’s Recent Webmaster Guideline Changes: What You Need to Know by...
The brains at Google are always working to make the web a place where users produce content for each other, not just for web crawlers. They recently changed their Link Schemes section to include...
View Article10 Years Covering The Search Industry
Ten years ago today was my first post on the Search Engine Roundtable and I have not stopped since. I’ve been writing about search, SEO, Google, Bing, Yahoo and search engines that have come and gone...
View ArticleGoogle’s Matt Cutts: Link Spamming Google For A Specific Time Period? Then...
In a recent video released by Matt Cutts, Google’s head of search spam, Matt answered the question, “How can a site recover from a period of spamming links?” The example given was when Interflora was...
View ArticleSearchCap: The Day In Search, December 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: Link Spamming Google For A Specific Time...
View ArticleGoogle’s Matt Cutts: Disavow Links Aggressively
Google’s Matt Cutts released another video this one tries to answer how to remove a penalty for bad link building over a period of time. Specifically, if you know you hired a bad SEO who built bad...
View ArticleThe Worst Marketing Disasters of 2013 by @RJohnP
So it’s Friday 13th, a notoriously unlucky day for some but with it also drawing to the close of two thousand and THIRTEEN has this been an all round unlucky year – and more importantly, has it been...
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